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More than half of all British homes have Internet Access. Whether it's to get help with History homework or to download the latest songs, the internet is where people go to first. This is particularly true for young people. Many will not bother with ploughing through Yellow Pages, when with a few clicks they can find what they want at Yell.com, Google or MSN Search.
Traditional Directories are losing their market share in terms of people looking for local businesses. Now you may say that it's Mum and Dad who usually make the decisions. True enough, but the Internet is not just a young people's thing! Nowadays the parents too will be looking at the Internet for driving lessons for their kids.
The question now being faced by Driving Schools is whether they are taking advantage of this shift in thinking or whether they're already losing out. Of course, the advantage of the good old ad in Yellow Pages is that it enables you to put all your information in front of your potential customer – the area you cover, any special deals etc. The equivalent of the full page ad in Yellow Pages is to have you own website – and it doesn't need to cost as much! Having a website is like having an ad in Yellow Pages – many will look at the information and they may not book with you. But some will book and the better your website, the more chance of getting people to call you.
CALL IN THE EXPERTS?
Now for many, the idea of getting into web design is daunting. Your first decision is whether you are going to do the whole thing yourself, or get someone to do it for you. The advantage of doing it yourself is that you have total flexibility with your site and you can keep the costs down. The disadvantage is the hours you will have to put into it and the difficulty in achieving a really professional look. It might be better to pay a couple of hundred pounds for a really good site, than spend 20-30 hours on something that ends up being not so great.
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